Developed an analytics dashboard for the CEO and sales team to track quiz performance and analyze customer responses. Visualizes answer patterns to identify common knowledge gaps and pain points, enabling data-driven service offerings and targeted problem-solving approaches for potential customers.
After launching the lead generation quiz, the CEO needed visibility into not just how many people took the quiz, but specifically how they answered each question. Understanding which regulations, legal requirements, or process steps confused potential customers would enable data-driven decisions about service offerings and consulting focus areas.
Developed a full-featured analytics dashboard using Nuxt.js and TypeScript that provides both individual and aggregated views of quiz data. Interactive charts reveal which questions have the lowest correct answer rates, indicating common knowledge gaps. The dashboard also tracks completion rates and drop-off points to continuously optimize the quiz and service offerings.
Enabled CEO to identify that 70% of users struggle with disclosure requirements, leading to new disclosure consulting service launch
Reduced time to review and respond to new leads by 70% through centralized lead management
Identified quiz optimization opportunities by analyzing drop-off rates, leading to 15% improvement in completion rates